Hi, I'm Aricka Monroe

I’m a results driven marketing analyst and strategist with more than a decade of experience turning insights into impact. I translate industry knowledge, analytics, and emerging trends into actionable strategies that drive results. I love creating those ‘nailed-it’ moments that make a difference.

My Niche is Results

I'm a data nerd, which means metrics are gold to me!From website optimizations to orchestrating end-to-end campaigns, I create measurable impact. No fluff, just solid marketing programs that drive visibility and revenue. Want to see what we can achieve together? Connect with me on LinkedIn.

Key Areas of Expertise:

Data Analytics

Numbers tell a story, and while I love to get lost in the data I make sure to present the most impactful ones to my team. With data integration and visualization, I transform complex numbers into clear, actionable strategies.📊 Impact: Fact-based recommendations for solid strategies.

SEO & SEM

Optimizing search to connect brands with the right audience at the right time. Blending SEO and paid search to maximize visibility, traffic, and conversions, whether through higher rankings or smarter PPC for better ROI.🔍 Impact: Increased brand recognition and reach.

Demand Generation

Great marketing meets customers where they are. I craft agile, full-funnel strategies that boost visibility, attract high-value accounts, and align with business goals.🚀 Impact: Stronger pipeline growth, and higher engagement.

Strategic Planning

Results drive everything I do. With curiosity and collaboration, I build holistic, data-driven campaigns. From market research to audience segmentation, every element (social, email, landing pages) works together with purpose.🎯 Impact: Clearer targeting, and measurable success.

Performance Optimization

ROI and CAC aren’t just metrics - they’re my north star. I test, refine, and optimize every campaign to maximize performance and make every dollar count.🏆 Impact: Scalable growth, and smarter budget spending.

Brand Experience

I’ve had the pleasure of working on both the agency and client sides with top B2C and B2B brands, gaining sharp insights into market dynamics and consumer behavior.

Success stories I helped create

Here are a couple of my favorite projects - real strategies, real results. 🦾

AI-Powered Ad Optimization

Usage: Leveraged AI to create, refresh, and manage ad campaigns at scale.Efficiency Gains: Reduced manual work by 80 hours in 9 weeks. What once took 50+ hours now happens in a fraction of the time.Impact: Increased CTRs by 13% across all platforms, turning AI efficiency into real marketing gains.

ABM Revenue Growth

Usage: Tested account based marketing tactics with LinkedIn and display ads to connect with decision-makers.Efficiency Gains: Increased pipeline efficiency with hyper-targeted messaging.Impact: 60% of target accounts interacted, leading to a 13% conversion rate on won deals.